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  • Writer's pictureDavid Mayes

Empathy in Sales & Why it Matters

Updated: May 18, 2023


In sales, understanding your customer is key. That’s why empathy plays an important role in our values at Rework. When you show empathy towards customers, it helps build trust and loyalty, which can create long term meaningful relationships. Let’s take a look at how empathy can help you close the deal.

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Why We Sell with Empathy


Empathy is the ability to understand and share the feelings of another person. It can be a powerful tool when used in sales because it shows that you care about your customers and their needs and wants. Showing empathy also helps build relationships with customers and encourages them to open up to you. With that information, you can better understand what they are looking for so that you can tailor your services to meet their needs. This will help increase sales because the customer feels heard and understood, which leads to trust in your hotel team.


In addition to understanding customer needs better, understanding their emotions can also be beneficial in sales situations. Empathy allows you to stay focused on the customer’s emotional state rather than just pushing them to book at your hotel. This ensures that the customer knows their feelings are being taken into account as well as their needs and wants; this will make them more likely to stay with your hotel property again in the future as well as recommend it to others who may be looking for something similar.


Finally, showing empathy will make it easier for customers to remember working with you due to the positive experience they had with your team. People are naturally drawn towards people who make them feel comfortable, which is what empathy does best—it builds relationships between people who might not otherwise have connected and makes them feel heard and understood by someone else's perspective. This kind of connection will ensure repeat business down the line!

Showing empathy towards customers is essential for success in sales. By listening carefully and understanding both their needs and emotions, you can tailor-make solutions that meet their specific requirements while still making them feel appreciated and valued by your hotel team. In turn, this will encourage repeat business as well as referrals from satisfied customers—all of which translates directly into increased sales! With these tips in mind, go forth confidently into any sales situation knowing that empathy is sure to help close more deals!



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Did you enjoy this blog post? Click here to learn more about how Rework Hotel Sales helps hotels maximize revenue and productivity within their sales department.

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