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  • Writer's pictureDavid Mayes

How Hotel Sales Department's Can Achieve Maximum Efficiency and Revenue

Updated: Mar 16, 2023

When it comes to running a successful hotel, there is no denying that the sales department plays an essential role. The sales team is responsible for a variety of tasks that have a a significant impact on the overall revenue of the hotel and guest satisfaction. How can you ensure that your hotel’s sales department is as efficient and productive as possible? In this blog post, we’ll explore some solutions for improving efficiency and productivity in the hotel sales department.

Strategic Staffing

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The size and composition of your sales team will have a direct impact on its overall performance. It’s important to make sure that you have the right staff members to cover all your bases and that your hotel sales team is properly staffed. Since the pandemic, many hotels are severely understaffed and this is a huge problem when it comes to sales. Gaps in staffing within the sales department ultimately leads to phone calls, emails and inquiries going un-responded to, resulting in missed revenue. Additionally, strategically assigning staff members based on their individual strengths is beneficial. If one staff member excels at prospecting and hunting for new opportunities, while another is a guru with corporate RFP's, it is important that they are assigned strategically based on their experience and strengths.

Technology Solutions

Technology also plays an important role in streamlining processes within the hotel sales department. Access to quality lead generation software can help quickly identify potential customers and provide the hotel with opportunities to bid on a piece of business.

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It's also important that a proper customer relationship management (CRM) software is in place and being used by all sales team members to track customer data across multiple touchpoints. This allows sales teams to better understand customer needs and provide personalized service to increase the rate of conversions. Salesforce and Hubspot are both powerful CRM tools that help sellers and marketers alike.

Ongoing Sales Training

Sales individuals need ongoing training and support in order to stay up-to-date with industry trends and ever-evolving market landscapes. Investing in professional development opportunities such as seminars and workshops can better equip your team with the tools and knowledge they need for success. Another best practice is to have regular meetings with managers or mentors who are experienced in hotel sales that can ensure everyone is on the same page when it comes to the challenges they are experiencing and setting proper expectations for performance.

Remote Sales Solution

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Many hotels are turning to remote sales services to supplement their on-property hotel sales efforts. This is why Rework Hotel Sales is a game changer for hotels, and is helping hotels gain an advantage in their market! Rework provides a Remote Director of Sales (RDOS) to assist with lead response, prospecting, contract negotiations and ultimately, to win and book business for your hotel! Using a sales support service allows hotels to save additional money on cost of benefits, onboarding and federal payments (required for each traditional w2 employee on property). Rework Hotel Sales allows hotels to: avoid detrimental gaps in staffing, book more quality business, get back on track with a sales strategy, and gain an advantage in their market through proactive selling!

How Will you Support your Sales Team?

The success of any hotel relies heavily on its sales department to function efficiently and productively. By strategically staffing your team, implementing technology solutions like automated lead generation software or CRM platforms, providing training opportunities for employees, and using Rework Hotel Sales to provide additional support, you can ensure that your hotel’s sales team is functioning at its best - resulting in more opportunities and revenue for your business!

Did you enjoy this blog post? Click here to learn more about how Rework Hotel Sales helps hotels maximize revenue and productivity within their sales department.


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