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  • Writer's pictureDavid Mayes

Leveraging Influence to Increase Sales

Updated: Jan 19, 2023

Influence is a powerful tool in sales. It can be used to help persuade and convince prospects to buy into a product, service, or idea. But how do you leverage influence to increase sales? In this blog post, we’ll discuss the power of influence, how it can be used as an effective tool in sales and marketing, and how to use it strategically in order to boost your business’s bottom line.


What Is Influence?

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At its most basic level, influence is the ability to cause change. In the sales world, influence is about using one's knowledge and expertise to build relationships and trust with prospects so that they feel comfortable doing business with you. It also involves being able to identify what motivates prospects and then creating compelling arguments for why your product or service will best meet their needs.


Using Influence Strategically

When it comes to leveraging influence for increased sales success, there are several strategies that can be employed. First, it’s important to focus on building relationships with potential customers through networking and networking events like trade shows or conferences. This gives you an opportunity to demonstrate your expertise and build trust with potential customers before ever offering them a product or service. Additionally, by engaging in conversations with potential customers on social media platforms like Tiktok or LinkedIn, you can establish yourself as an expert in your field while also providing valuable information that will help engage potential customers and keep them coming back for more. Finally, by leveraging existing customer relationships through referrals or testimonials from satisfied customers, you can show prospective customers that you are reliable and trustworthy which will help increase their confidence in your product or service offerings.

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Be A Trusted Advisor Online

Finally, having a strong online presence is key when it comes to leveraging influence for increased sales success; this includes having an aesthetically pleasing website that provides up-to-date information on products/services offered as well as regularly engaging with followers across social media channels in order to build brand awareness while also demonstrating knowledge of industry trends/news stories related to the company’s offerings. Become a trusted advisor in your industry and market and be someone people come to for guidance or advice. Sharing helpful resources such as articles or webinars is a great way to demonstrate expertise while also providing potential customers with valuable information they may need prior making purchase decisions related to your product/service offerings.


In conclusion, leveraging influence is an important part of successful sales efforts; by focusing on building relationships with potential clients through networking events, engaging in conversations on social media channels, providing incentives for those who make purchases from you (articles/webinars) & rewarding loyal customer referrals – all of these strategies provide insight into how influential tactics can be leveraged for increasing overall sales success & boosting bottom line results! General Managers & Directors of Sales should consider implementing these approaches during their next quarter (or sooner!) if they want improved performance from their team members & overall better results from their organization’s efforts! Good luck!


Did you enjoy this blog post? Click here to learn more about how Rework Hotel Sales helps hotels maximize revenue and productivity within their sales department.

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